Milk the farmer, drink the cow

by Diego Arias Asch

Research & project

Research description
The research is a methodology for a writer to substantially explore and better understand the elements of a fictional story (characters, settings). To do so, the writer either makes or commissions visual or performative artworks. These pieces are questioned by the writer and his collaborators from different perspectives. For instance, the perspective of a historian, or a forensic psychologist. This questioning process happens from the moment of conceptualisation of the piece and continues after its completion. It is by addressing these questions that the writer gathers information about the characters and the world they inhabit. The use of different perspectives lets the writer consider possibilities he might otherwise miss.

Project description
The project is a story for an animated film in which a man’s life falls to chaos because he does not dare to speak his mind. This man lives in a kingdom ruled by a tyrannical child; he is surrounded by people who either worship or detest the regime. The resentful ones are being trained by a mysterious outsider. The man is threatened by both sides, so he does not dare to criticize them. Every time he omits to speak his mind, things get worse and worse, and worse, and worse.

'Milk the farmer, drink the cow is a methodology for makers to deeply explore their fictional stories through visual and performative arts'
Diego Arias Asch

Diego Arias Asch

Diego Arias Asch (1988) grew up in Costa Rica and is based in Amsterdam since 2016. Academically, he is a communicator. Money comes from this source as well. In the past years he moved from doing commercial to cultural to political communication, working for a medical cannabis lobby group and an award-winning politician. He has received training in academic drawing, painting, and 2D animation. His artworks have been displayed, amongst others, in the Museo de Arte y Diseño Contemporáneo (Costa Rica), Museo de Arte Contemporáneo (Perú), King Juan Carlos I Cultural Center (USA), Museo de Arte Contemporáneo de Vigo (Spain) and Museo Ex-Teresa Arte Actual (Mexico).

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